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ALMI LOMA 320 — Insurance Marketing

Awarding body

Information Systems Audit and Control Association (ISACA).

Specialization

Information Technology (IT)

This program is about:

Covering marketing principles and the functions of marketing as an integral aspect of the life and health insurance industry.

At the end of the program, you will be able to:

  1. Understand the introduction of marketing.
  2. Understand the company’s marketing management.
  3. Understand the market, market segmentation and target marketing.
  4. Understand the marketing information and research.
  5. Understand customer behavior and customer relationship marketing.
  6. Understand the basic product concepts.
  7. Pricing insurance products: a marketing perspective.
  8. Understand the distribution systems and strategies.
  9. Understand the marketing communications: engaging the customer.
  10. Understand the promotions tools.
  11. Understand the regulation of life and health insurance marketing.

The program provide you with:

  1. An Introduction to Marketing
  2. Companies marketing management.
  3. Market segmentation and target marketing.
  4. Marketing information and research.
  5. Customer behavior and customer relationship marketing.
  6. Basic product concepts.
  7. Pricing insurance products: A marketing perspective.
  8. Distribution systems and strategies.
  9. Marketing communications: engaging the customer.
  10. Regulation of Life and Health Insurance Marketing

The program is suitable for:

  • Profession level: All employees who are working in insurance, banking, and other financial services.
  • Education level: students and or recent Diploma or BA degree graduates in business, economics, management, and related fields of science and preferably with some work experience.

Awarding body:

Life Office Management Association (LOMA)

Specialization:

Insurance

Type of certificate:

Achievement

Assessment:

Online Exam

Career progression:

It leads to higher career levels: Fellow Life Management Institute (FLMI).

Venue:

Enma Institue

Tamkeen support scheme:

Professional Scheme

Learner Obligations:

Compliance to program rules & regulations set by the institute and awarding body.

Curriculum

  • An Introduction To Marketing
  • Companies Marketing Management.
  • Market Segmentation And Target Marketing.
  • Marketing Information And Research.
  • Customer Behavior And Customer Relationship Marketing.
  • Basic Product Concepts.
  • Pricing Insurance Products: A Marketing Perspective.
  • Distribution Systems And Strategies.
  • Marketing Communications: Engaging The Customer.
  • Regulation Of Life And Health Insurance Marketing
Duration

30 hours

Effort

2-5 hours/week

Institution

LOMA

Subject:

ALMI LOMA 320 — Insurance Marketing

 Quizzes:

Yes

  Language:

English

  Certificate:

Yes

Program Cost

900 BD

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Supported by

DCO Towers, Level 14, Diplomatic Area, Office 906, 9th Floot, Al Barghash Tower, Corniche, Al-Khobar

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